In 1976, Heineken commissioned a new print advertisement that depicted the character of Spock (a.k.a. Mr. Spock from Star Trek) with droopy ears that become erect after taking a sip of Heineken beer. You look at that for what it is and you figure “Hey, hey. Funny!”
Leonard Nimoy would sue the company for unauthorized use of his likeness. It was one of a number of sticking points that almost kept him from wanting to reprise the role in later Star Trek productions… well, aside from the whole typecasting thing that also proved to be a bit of a detriment for the career.
I don’t know when this advert first hit the scene, but this year marks its 50th anniversary. Whether that’s a cause for celebration or just some random piece of business.
I bring this up because Strange New Worlds is closing up shop; we’re due for a fourth season and eventually a fifth and final season – cut down to six episodes – will follow. Given that every year features some sort of “comedy” episode at the expense of Spock, I’m surprised that we’ve not reached a point where Spock is inflicted with some condition that causes his ears to go all droopy and the only way to cure the condition is by – you guessed it – drinking a Heineken.
dtm666 