So the story goes that WWE had (supposedly) let their ECW trademark expire and somebody bought the rights to use the acronym as the basis of a new wrestling company… fuck knows why anyone would want to try and bring back ECW… again. The only good to come out of this was Paul Heyman’s Twitter rant on the matter, translated here from Twit-To-English;
“Yes. Dumbshits who think they can recapture the magic. Some people never learn!
“Letters don’t mean anything. WWE’s ECW wasn’t ECW. Anyone can buy letters. Big deal. ECW was based on ORIGINAL IDEAS! It’s called “having an imagination.” Obviously, trying to be a duplicate ripoff of the past is not “new” or “original” nor “game changing.” ECW was a product of its time. When I wrote WWE Smackdown in 2002/03, I didn’t try to duplicate ECW. You move on with the times, people. ECW One Night Stand was supposed to be a ONE NIGHT STAND, not a way to re-marry your ex. If someone wants to take a try at re-doing ECW, knock yourself out. Go for it. Maybe your investment is smarter doing something NEW!!!”
Look, to whoever bought the rights, just sell them back to WWE and use the change to come up with something original and unique. Trying to relive a bygone era in wrestling – no matter how good (or bad) it was – is not a successful business strategy and only serves to piss on that bygone era. WWE had some success with their first One Night Stand, but beyond that, they didn’t stick with that formula for their revival show and used the brand to showcase new talent… which is probably the best thing they could have done with that third show, although it should have been something else.
And TNA? Well, they tried the Extreme Last Stand thing with their Hardcore Justice five years later and it was just sad to watch. Especially since the card that was originally booked for their PPV (and aired on free TV days later) was much, much better than whatever that Hardcore Justice show had to offer.
I’ve said it before… and fuck me, I’ll say it again…
ECW IS DEAD. LET IT REST IN PEACE.
The End.